The days of full glam are over. In 2026, brides want a look that emphasizes their natural beauty. The focus is on radiant ...

It all could have been avoided with simple communication. According to the knot, the average cost of bridal makeup in the U.S. is $140. Certainly not inexpensive, and understandably so. Makeup artists ...

She said “I don’t” to her wedding day glam. A bride revealed that she washed off her professionally applied makeup just 20 minutes ahead of her first look in a scenario she called a “fever dream.” ...

Arbitrators of ethics on the internet: We have another case on our hands. This time, it’s a debate over TikTok wedding makeup drama. Those few words together (weddings, makeup, TikTok) are bound to ...

A bride unhappy with her professional wedding day makeup recorded a video of herself washing it off and redoing it 20 minutes before her ‘first look’ meeting with her fiancé. She posted the video to ...

Kandra Jones, owner of Twirly Shears, shares her side of the story and the impact on her career after a bride's TikTok video went viral Bianca/Water and Gems A bride’s decision to redo her wedding ...

Doing your own wedding makeup? Top bridal MUAs share their best tips.