I've always felt that "complex event processing" is a term that scares people away. Perhaps there needs to be a softer way to describe what this thing is -- perhaps just plain old "event processing" ...

Complex event processing (CEP) is a rapidly growing software sector that is creating a new generation of real-time, event-driven business applications. It is the engine behind ultra-low latency ...

Complex event processing -- now made possible by service-oriented architecture principles -- represents the next stage of business intelligence. However, much work needs to be done to reach this ...