David's Bridal is promoting its new platform Pearl to photographers and other wedding vendors as a better way to reach more brides. David’s Bridal, the country’s largest specialty bridal retailer, is ...

Add Yahoo as a preferred source to see more of our stories on Google. Having been rescued from bankruptcy and spared complete demise with a court-approved sale to Cion Investment Corp. earlier this ...

David’s Bridal, one of the nation’s largest wedding gown retailers, is filing for bankruptcy as it comes to terms with changing consumer tastes in the wedding industry and a heavy debt load.

Wedding retailer David’s Bridal is courting potential investors with a proposal that is crucial to its survival. It needs to convince them to say “I do” to the purchase of the 73-year-old company.

David’s Bridal has been selling dresses since the 1950s. But the brand, built through legacy television, didn’t say “yes” to social advertising until 2019. David’s Bridal uprooted and reorganized its ...

Add Yahoo as a preferred source to see more of our stories on Google. David’s Bridal has filed a Worker Adjustment Retraining Notification (WARN) with the state of Ohio, listing locations they will ...

Three million shoppers have said “I Do” to becoming members of David’s Bridal Diamond loyalty program — just a few years after it launched in late 2020. Average sales and transactions by loyalty ...

Weight-loss drugs are reshaping bridal retail — and David's Bridal is responding to brides' growing "fit anxiety" with a new guarantee. Why it matters: GLP-1 medications are changing how consumers ...

Ever since the Covid pandemic canceled 2020 nuptials, the wedding industry has been playing catch-up. Depending on who you talk to, some wedding companies saw business flooding back in 2021 and 2022, ...

Back in 2010, Vera Wang signed an exclusive licensing deal with David’s Bridal, creating White by Vera Wang — a line of affordable, Wang-approved wedding dresses for the world’s largest mass market ...

David’s Bridal is embracing the Labubu craze. The specialized wedding dress retailer crafts unique dresses for the plush accessory, giving the Pop Mart little monster toy the bridal treatment in an ...

David's Bridal has filed for bankruptcy, its second in five years. The chain is also laying off 9,236 workers, though it says stores for now remain open and plan to keep brides' orders on schedule.