YouTube advises focusing on your audience, not the algorithm. A view indicates intentional watching, not just scrolling past a video. Prioritize storytelling over targeting a specific video length.

"When you have a question about the algorithm, I encourage you to replace the word 'algorithm' in your question with 'audience.'" ...

AI-based algorithms on YouTube are important because it is what determines how a video responds to viewers and why it loses or gains momentum, impressions, and more. Google has always been reluctant ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

A few months ago, we posted some answers about how YouTube ranking is affected by various variables and factors - YouTube SEO questions and answers, if you will. Well, the YouTube Liaison posted a ...

Todd Beaupré, Rene Ritchie, and Katarina Mogus at VidCon 2026's panel "Decoding the Algorithm: What Your Audience Actually Wants on YouTube." Credit: Kristy Puchko / Mashable VidCon is a premier ...