Designing a fresh logo for your brand? It's no walk in the park. Take inspiration and learn lesson from some of the best brands in the business. Designing a fresh logo for your brand? We’re willing to ...

What does it take to design a symbol that lasts for 60 years, and should all designers go back to the drawing board? CR catches up with esteemed graphic designer and logo legend Tom Geismar Chase Bank ...

Do logos matter? I have had numerous opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands.

Plenty, according to an interesting recent article from Knowledge@Wharton. The piece explores the meaning of the new-look logo before delving into what experts from the business school say the change ...

In this guest post, marketing scientists from Adelaide’s famed Ehrenberg-Bass Institute, James Martin and Adam Gelzinis, review Formula One’s new logo and look at the lessons for brands considering a ...