Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

A study from the World Federation of Advertisers (WFA) — a trade body that represents brands such as P&G, L'Oréal, and Emirates — found that nearly 90% of the advertisers it polled are reviewing their ...

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...

According to the Interactive Advertising Bureau (IAB), revenue from programmatic advertising was over $10 billion in 2014 in the U.S. alone, and is expected to increase this year. 1. Programmatic ...

Programmatic technology, once an instrument for media buying, is now beginning to establish itself as the industry mainstream. With the ability to provide scalable and efficient advertising campaigns, ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

ITN today announced a new initiative to further expand its programmatic local linear TV platform by integrating Comscore's ...